Find Your Best Customers.
RFM Shows You How.
Stop treating all your customers the same. Our RFM Analysis segments your customers into Champions, At-Risk, and Potential Loyalists. Understand who to market to and how to increase retention and Lifetime Value (LTV).

A Tour of Your RFM Report
Go beyond transactions. Understand who your customers are, from loyal champions to at-risk segments.
See Your Customer Health
Start with a high-level overview of your entire customer base. Instantly see your total number of customers, their average purchase frequency, and how recently they've shopped.

AI-Powered Action Plan
Our AI analyzes your specific segments and delivers high-impact recommendations. It identifies your biggest opportunities and tells you exactly how to market to them.

Meet Your Customer Groups
We automatically segment every buyer into clear, actionable groups.
Champions
Your best and most loyal customers. Reward them and build on their loyalty.
Potential Loyalists
Recent, high-value customers. Nurture them to become champions.
At Risk
Good customers who haven't purchased in a while. Re-engage them now.
Drill Down to Individuals
Go from macro to micro. See the full list of customers within any segment. Filter, sort, and export the list to launch targeted email campaigns immediately.

Explore the Live Demo
Interact with a real RFM report to see how you can segment your customers and find your champions.

Simple, Transparent Pricing
Unlock the full potential of your data with our all-inclusive plan.
Architect
Everything you need to grow.
Includes:
- Unlimited Report Generation
- Full 90-Day Data History
- Export & Share Capabilities
- Priority Email Support
- Cancel Anytime
Complete E-commerce Intelligence
Stop guessing. Start using data to drive every decision.
Market Basket Analysis
Discover hidden product relationships and build bundles that convert.
RFM Customer Segmentation
Automatically segment Champions, Loyalists, and At-Risk customers.
Advanced Analytics Dashboard
Visualise revenue trends, AOV, and traffic sources with AI insights.
Full Data Export
Download all reports and customer lists to CSV for external use.
"The RFM segmentation tool alone is worth the subscription. It completely changed how we target our email campaigns and doubled our retention rate."
Frequently Asked Questions
Everything you need to know about ApusNest Analytics, MBA, and RFM.
Market Basket Analysis is a data science technique used by retailers to discover associations between products. It analyzes customer transaction data to identify which items are frequently purchased together. This helps businesses make smarter decisions about product placement, cross-promotions, and marketing campaigns to increase sales and average order value (AOV).
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