Your Sales Data is Hiding Money. We Find It.
Simple analytics show you what you sold. ApusNest shows you how to sell more. Our AI reveals hidden buying patterns and valuable customer segments, giving you a blueprint for instant growth.
Works seamlessly with your favorite platforms
Unlock Your Data's Full Potential
Increase Average Order Value
Discover which products are frequently bought together to optimize recommendations and bundles.
Optimize Store Layout
Arrange product categories and collections based on real customer buying patterns.
Target Marketing Campaigns
Create highly effective cross-sell campaigns based on proven purchase combinations.
From Connection to Clarity in 3 Steps
Connect your data in seconds and let our AI guide you from high-level trends to deep, actionable insights.
Connect GA4, See KPIs Instantly
The easiest way to start. Securely link your Google Analytics 4 property to automatically visualize your key e-commerce metrics. Track Revenue, Transactions, AOV, Conversion Rate, and Cart Abandonment trends over time.
Analyze Traffic That Converts
Go beyond total visits. See exactly which sources drive revenue, including referrals from Google, Gemini, ChatGPT, Perplexity, and more. Understand where your most valuable customers come from.
Let AI Guide Your Next Move
Overwhelmed by data? Our AI analyzes your GA4 trends and provides clear, actionable insights. It tells you what's happening, why it might be happening, and suggests which deep-dive report (like MBA or RFM) to run next.
Choose Your Deep-Dive Analysis
Your dashboard gives you the "what". These reports, generated from a CSV upload, give you the "why" and "how".
A Tour of Your MBA Report
Your report is more than a spreadsheet. It's an interactive blueprint designed to show you exactly where the money is hiding.
See Your Store's Vitals at a Glance
Before diving deep, get a clear baseline. Your report starts with a dashboard summarizing the key metrics from the data you provided—total orders, revenue processed, and average basket size.
Get a Clear, AI-Powered Action Plan
We translate complex data into a simple to-do list. Our AI analyzes your sales patterns and delivers high-impact insights, each with an 'Observation' (what the data means) and a 'Recommendation' (what to do next).
Translate Data into Dollars
The heart of your report is the Association Rules table. These three key metrics are what turn raw data into profitable decisions.
Value Lift
The exact dollar increase to your Average Order Value when a customer buys the suggested product pair.
Conversion Rate
The percentage of time a customer who buys Product A also buys Product B.
Lift
A score showing how much more likely items are to be bought together than by random chance.
Explore Every Hidden Opportunity
Filter, sort, and search through every single product relationship. See the exact financial impact of missed opportunities and export your findings.
A Tour of Your RFM Report
Go beyond transactions. Understand who your customers are, from loyal champions to at-risk segments.
See Your Customer Vitals at a Glance
Start with a high-level overview of your entire customer base. Instantly see your total number of customers, their average purchase frequency, and how recently they've shopped with you.
Get a Clear, AI-Powered Action Plan
Our AI analyzes your customer segments and delivers high-impact recommendations. It identifies your biggest opportunities and tells you exactly how to act on them to boost retention.
Meet Your Customer Groups
We automatically group your customers into clear, actionable segments based on their buying behavior.
Champions
Your best and most loyal customers. Reward them and build on their loyalty.
Potential Loyalists
Recent, high-value customers. Nurture them to become champions.
At Risk
Good customers who haven't purchased in a while. Re-engage them now.
Understand Every Customer Segment
Click on any segment to get a detailed breakdown. Our AI provides an observation of their behavior and a specific recommendation on how to market to them effectively.
Visualize Your Most Valuable Segments
Our interactive treemap shows you which customer segments contribute the most to your total revenue at a single glance. Instantly see who your real MVPs are.
Drill Down to Individual Customers
Go from macro to micro. See the full list of customers within any segment. Filter, sort, and search to find exactly who you're looking for and export the list for your marketing campaigns.
How Much Revenue Are You Missing?
Calculate your potential based on average insights from real stores
💰 Calculate Your Hidden Revenue
Projections are based on analysis of 1000+ e-commerce reports generated by ApusNest.
Choose Your Path to Growth
Start observing for free, unlock deep dives when needed, or become an architect of continuous optimization with our subscription.
Observer
Generate free reports to identify key trends and opportunities.
Best for:
Getting started with data analysis. See recent trends and get a taste of AI-powered insights for specific reports.
- Limited Product Association Report (MBA)
- Limited Customer Segmentation Report (RFM)
- GA4 Integration(Last 7 days)
- Report Access: 72 hours
Need More? Pay As You Go
Unlock a full Report for a one-time fee:
$39
Architect
Continuous insights with unlimited reports and extended data history.
Best for:
Architects of growth who analyze data from multiple angles. Explore the bigger picture with 30 and 90-day windows and leverage continuous analysis for maximum impact.
- Unlimited MBA & RFM Reports Generation
- Advanced GA4 Integration(Last 7, 30 & 90 days)
- Includes All Unlocked MBA Features
- Includes All Unlocked RFM Features
- Priority Email Support
Compare All Features
Feature | Observer (Free) | Architect (Subscription) |
|---|---|---|
Analytics Reports | ||
Report Generation | Yes (Limited) | Unlimited |
Product Association (Market Basket Analysis) | ||
Association Rules | Up to 3 | Up to 200 per Report |
AI Recommendations | 1 per Report | 3 per Report |
AI Rule Explanations | 1 per Report | All Rules |
AI Assistant Chat | 100 Messages per Report | |
Customer Segmentation (Recency, Frequency, Monetary Analysis) | ||
Segment Details | 1 Segment Unlocked | All Segments Unlocked |
AI Recommendations | 1 per Report | 3 per Report |
AI Segments Explanations | Champions only | All Segments |
Customer List View | Top 5 Customers | Full Customer List |
GA4 Integration | ||
Connect Account | ||
Data History | Last 7 days | Last 30/90 days |
Key Metrics Tracking | ||
Traffic Source Analysis | ||
AI Insights & Actions | ||
General Features | ||
Export Data (CSV) | ||
Shareable Report Link | ||
Report Access Duration | 72 Hours | During Active Subscription |
Email Support | Community | Priority |
Single Report Upgrade (Pay As You Go) | ||
Full Report Unlock | $39(One-time fee) | N/A |
Report Access Duration | Lifetime | N/A |
Your Data, Your Strategy. No Black Boxes.
We believe in empowering you with clear insights, not locking you into a system. ApusNest is built on transparency and data ownership.
Complete Data Ownership
Export your association rules and use them in any bundling app, email campaign, or marketing tool.
Strategic Transparency
Understand the 'why' behind sales patterns with raw data, avoiding "black box" automation.
Flexible Pricing
Get insights via a one-time purchase or subscribe for continuous analysis. No lock-in.
Frequently Asked Questions
Everything you need to know about ApusNest Analytics, MBA, and RFM.
What is Market Basket Analysis (MBA)?
Market Basket Analysis is a data science technique used by retailers to discover associations between products. It analyzes customer transaction data to identify which items are frequently purchased together. This helps businesses make smarter decisions about product placement, cross-promotions, and marketing campaigns to increase sales and average order value (AOV).
What is Customer Segmentation (RFM)?
What's the difference between MBA and RFM reports?
How does the Google Analytics integration work?
Is the Google Analytics feature free?
What data do you access from Google Analytics?
What's the difference between One-Time Payment and the Architect Subscription?
Which option is right for me: One-Time Payment or Subscription?
What's the difference between the Free and Unlocked MBA Report?
How long is my free MBA report available?
Is my store and customer data secure?
Can I use ApusNest without Shopify, WooCommerce, or GA?
Do I need to be a data scientist to understand the insights?
Learn more about e-commerce growth
Stay updated with the latest strategies, tips, and insights to boost your online store's performance.
From ApusNest Report to Reality: How to Cross Sell WooCommerce 'Frequently Bought Together'
You have your ApusNest report packed with powerful association rules. Now what? This guide gives you the 'how'. Learn step-by-step how to implement data-driven 'Frequently Bought Together' sections on your WooCommerce store and turn your insights into real revenue.
From Data to Dollars: A Step-by-Step Guide to Your First Free E-commerce Report
Unlock the hidden revenue in your sales data. This guide walks you through creating a free, AI-powered e-commerce report with ApusNest, from exporting your data to understanding your first game-changing insights.
Black Friday Product Analysis: Essential Guide
Black Friday product analysis explained: learn data-driven techniques, product pairing methods, actionable cross-sell insights, and common mistakes to avoid.
